Marketing and Marketing Mix Model Question Paper

12th Standard EM

    Reg.No. :
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Commerce

Time : 01:30:00 Hrs
Total Marks : 40
    6 x 1 = 6
  1. The initial stage of Marketing system is,______

    (a)

    Monopoly system

    (b)

    Exchange to Money

    (c)

    Barter system

    (d)

    Self producing

  2. Who is supreme in the Market?

    (a)

    Customer

    (b)

    Seller

    (c)

    Wholesaler

    (d)

    Retailer

  3. In the following variables which one is not the variable of marketing mix?

    (a)

    Place Variable

    (b)

    Product Variable

    (c)

    Program Variable

    (d)

    Price Variable

  4. Which one is the example of Intangible product?

    (a)

    Education

    (b)

    Mobiles

    (c)

    Garments

    (d)

    Vehicles

  5. Marketing helps to increase the

    (a)

    individual income

    (b)

    nation's income

    (c)

    productivity

    (d)

    none ofthese

  6. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is called

    (a)

    Demand

    (b)

    Price

    (c)

    Product

    (d)

    Service

  7. 2 x 2 = 4
  8. Assertion: The delivery of goods and services from producers to their ultimates consumers or users includes many different activities.
    Reason (R): These different activities are known as marketing functions.
    (a) Both (A) and (R) are true and (R) is the correct explanation of (A).
    (b) Both (A) and (R) are true and (R) is not the correct explanation of (A).
    (c) (A) is true, but (R) is false.
    (d) (A) is false, but (R) is true.

  9. Assertion: Transport means carrying of goods, materials and men from one place to another.
    Reason :It plays an important role in the marketing.
    (a) Both (A) and (R) are true and (R) is the correct explanation of (A).
    (b) Both (A) and (R) are true and (R) is not the correct explanation of (A).
    (c) (A) is true, but (R) is false.
    (d) (A) is false, but (R) is true

  10. 3 x 2 = 6
  11. (a) Private warehouses
    (b) Bonded warehouses
    (c) Transport
    (d) Public warehouses

  12. (a) product 
    (b) packing
    (c) Price
    (d) Promotion

  13. (a) Grading
    (b) Branding
    (c) Pricing
    (d) Product

  14. 4 x 2 = 8
  15. Define Marketing Mix

  16. Define Product

  17. Definition of marketing.

  18. Define Price

  19. 2 x 3 = 6
  20. What are the objectives of marketing?

  21. What are the factors affecting Price of Product?

  22. 2 x 5 = 10
  23. Discuss about the Evolution of marketing.

  24. State to advantages of warehousing.

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