What do you mean by marketing?

Define the term market in traditional sense.

Name the philosophy of marketing, which is an extension of marketing concept?

What is 'brand name'?

State two functions of labelling.

State one limitation of sales promotion.

What is the person who maintain public relations called?

How does marketing help a firm to build its product image in the market?

What is meant by selling concept of marketing?

Discuss in brief the concept of marketing mix.

Explain any three merits of packaging.

'Advertising is often deceptive and misguides consumers'. Do you agree? Give reasons in support of your answer?

'Buy three shirts and get one free' is an example of one of the techniques of sales promotion. Identify and explain the technique.

Differentiate between marketing and selling on any three basis.

Mention/state the five philosophies, by which the marketing efforts be guided. Also differentiate between them on the following basis.
(i) Starting point.
(ii) Means.
(iii) Main focus.
(iv) Ends.

Identify the method of sales promotion in the following cases:
(i) A mobile company offers a discount of Rs.1000 to clear off inventory.
(ii) A customer gets RS.5 off on return of an empty wrapper while making a new purchase of the same product.
(iii) A company offers a pack of 1/2 kg of sugar with the purchase of 5kg bag of wheat flour.
(iv) Scratch a card and get a gold coin with the purchase of a cold drink.
(v) A company offers 40% extra shaving cream in a pack of 500 gms.
(vi) Purchase goods worth RS.50000 and get a holiday package worth RS.10000 free.

Differentiate between marketing and selling on any five basis.