What is Price Mix? Explain briefly the factors to which the marketers should pay attention before fixing the price of the Product?

4

(a)

Suppose you are the manager in charge or advertising of an organisation manufacturing toys, which media would you recommend for advertising your product and why?

4

(a)

The manager or impact Enterprises dealing in cosmetics is facing the problem of poor sales? Suggest and explain promotional measured that he can undertake to improve the sales (Any Four).

4

(a)

What do you mean by Packaging ? Explain its four functions.

4

(a)

What do you mean by Physical distribution ? Explain its components.

4

(a)

What do you mean by Marketing Mix ? Explain its elements.

6

(a)

“Advertising misleads customers and increase the Cost of Product”. Do you agree with this statement ? Give reasons in supports of your answer.

6

(a)

Briefly explain the factors that determine the choice of channels of distribution of any product

6

(a)

What do you mean by Product Mix? Explain its componets.

6

(a)

What do you mean by sales Promotion? Explain its Techniques/Methods/Tools.

6

(a)