How can marketing help a firm to build its goodwill in the market?

What role does marketing play in the success of a firm?

A tea producer uses such packets/things for packing tea, which can be used even after consuming the tea inside for other purposes. In this which values are being affected by him?

A commercial unit uses rocks, trees, electric poles, historical movements and walls to advertise its products. This advertising policy shows which faults of the company?

A company uses same promotional schemes like buy one get one free, free samples, free gifts and so on to boost the sales of its products and to earn higher profits. This results in unnecessary hike in the prices of the products. In your opinion, is this policy in the interest of society

Gupta & Co. is manufacturing cosmetics. They decide to launch a new range of herbal products. As they are in a hurry, they have tested the products on rats only. The necessary information is missing on the package. The management also plans to launch a new factory in a tribal area where the required products are easily available and the labour-men, women and children are available for work at low wages in the
absence of development opportunities and schools.
(i) Which values do you find disturbing in the above para?
(ii) Will the decision to install a new unit in a tribal area help society? Highlight the social values involved in his decision.

How does marketing manager deal with the situation of irregular demand?

How is marketing relevant to non-profit organisations?

Distinguish between the product concept and production concept of marketing?

What is meant by 'marketing concept'?

Explain the following functions of marketing

(i) Market planning

(ii) Product designing and development

Explain the following functions of marketing.
(i) Gathering and analysing market information.
(ii) Customer support services.

Explain the role of marketing ina firm.

What is product mix? the salient features of product to be considered under product mix.