What do you mean by marketing?

1

(a)

According to Philip Kotler, marketing is a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others.

Who is a marketer?

1

(a)

Marketer refers to any person who takes more active role in the exchange process. The sellers or marketeers offer a variety of products to customers.

Define the term market in modern sense.

1

(a)

In traditional sense, 'market' refers to a place where buyers and sellers gather to enter into transactions involving exchange of goods and services.

Define the term market in traditional sense.

1

(a)

In modern marketing sense, 'market' refers toa set of actual and potential buyers of a product or service.

State any two features of marketing.

1

(a)

(i) Needs and wants.  
(ii) Customer value.

What is the focal point of marketing management?

1

(a)

Customer satisfaction.

How does marketing help a firm to build its product image in the market?

4

(a)

'Find wants and fill them', 'create products and sell them' are the two important concepts of marketing management. Identify them and differentiate between them, on three basis.

4

(a)

Describe standardisation and grading as marketing functions.

4

(a)

Discuss the main components of marketing mix.

4

(a)

What is meant by service?

4

(a)

Explain the following functions of marketing.
(i) Product designing and development.
(ii) Standardisation and grading.
(iii) Customer support services.
(iv) Pricing of products.

6

(a)

What is marketing? What functions does it perform in the process of exchange of goods and services? Explain

6

(a)

Discuss in brief how do the below mentioned points influence price determination.
(i) Objective
(ii) Cost
(iii) Competition
(iv) Buying motives

6

(a)