What do you mean by marketing?

1

(a)

Marketing refers to a social process whereby people exchange goods and services for money or for something of value to them.

Who is a marketer?

1

(a)

Marketer refers to a person, who takes a more active part in the process of exchange.

Define the term market in modern sense.

1

(a)

It refers to a set of actual and potential buyers of a product or service.

Define the term market in traditional sense.

1

(a)

It refers to the place, where buyers and sellers gather to facilitate the exchange of goods and services.

State any two features of marketing.

1

(a)

(i) Needs and wants.   (ii) Customer value.

What is the focal point of marketing management?

1

(a)

Customer satisfaction.

How does marketing help a firm to build its product image in the market?

4

(a)

'Find wants and fill them', 'create products and sell them' are the two important concepts of marketing management. Identify them and differentiate between them, on three basis.

4

(a)

Describe standardisation and grading as marketing functions.

4

(a)

Discuss the main components of marketing mix.

4

(a)

What is meant by service?

4

(a)

Explain the following functions of marketing.

(i) Product designing and development.

(ii) Standardisation and grading.

(iii) Customer support services.

(iv) Pricing of products.

6

(a)

What is marketing? What functions does it perform in the process of exchange of goods and services. Explain.

6

(a)

Discuss in brief how do the below mentioned points influence price determination.

(i) Objective

(ii) Cost

(iii) Competition

(iv) Buying motives

6

(a)

Explain the following functions of marketing

(i) Gathering and analysing market information.

(ii) Marketing planning.

(iii) Customer support services.

(iv) Physical distribution.

6

(a)