The word media includes

1

(a)

Radio

(b)

TV

(c)

Newspapers

(d)

All of these

What is the name for an early television?

1

(a)

Teleview

(b)

TV

(c)

Televisor

(d)

Telecom

TV studio in which newsreader sits consists of

1

(a)

lights

(b)

cameras

(c)

transmission satellites

(d)

All of the above

Government censored the media during emergency period between

1

(a)

1972 - 1974

(b)

1975 - 1978

(c)

1975 - 1977

(d)

None of these

Local media includes

1

(a)

Community Radios

(b)

Documentary films

(c)

Newspapers

(d)

All of these

Media is the plural form of the word ___________.

1

(a)

medium

___________ is the earliest form of mass media.

1

(a)

Print media

__________ media is important in a democracy.

1

(a)

Independent

Khabar Lahriya is a local _________.

1

(a)

Newspaper

Technologies used in mass media are very ___________.

1

(a)

expensive

Changing technology improves the quality of sound and the images.

1

(a) False

(b) True

The technologies used by mass media are cheaply available.

1

(a) True

(b) False

Asking the government to rethink its programme is one of the ways people react.

1

(a) False

(b) True

The media decides what to focus on and in this way, 'it sets the agenda'.

1

(a) False

(b) True

The first printed book 'The Bible' was published by Gutenberg.

1

(a) False

(b) True

What is the source of income to mass media?

1

(a)

Mass Media earns a huge amount of money through advertisements.

Why do same advertisements are shown repeatedly on TV?

1

(a)

Advertisements are repeated in the hope that people will go out and buy whatever is advertised.

Mention any two ways how people show their dissatisfaction with the government decisions?

1

(a)

Two ways are
(i) Organising public protest
(ii) Starting a signature campaign

Define balanced report.

1

(a)

Balanced report is one which deals with all point of views of the story and the story/ information should not be biased.

Define signature campaign.

1

(a)

It is a letter or a petition signed by large number of people to demonstrate support for a cause or an action.

Look at the collage and list six various kinds. of media that you see.

3

(a)

Can you list three different products that are advertised during your favourite TV programme?

3

(a)

Take a newspaper and count the number of advertisements in it. Some people say that newspapers have too many advertisements. Do you think this is true and why?

3

(a)

What is the consequence of the media 'setting the agenda' by reporting on the Fashion Week rather than the slum demolitions?

3

(a)

Can you think of an issue that does not seem important to you because it is never featured in the media?

3

(a)

Discuss the role of technology in media.

5

(a)

Why does the media require huge amount of money?

5

(a)

Study the two pictures and answer the following questions.

(a) What is the first picture about? What was its effect?
(b) Identify the person in the second picture.
(c) What was his invention?

5

(a)