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Channels of Distribution Model Question Paper

11th Standard

    Reg.No. :
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Commerce

Time : 01:00:00 Hrs
Total Marks : 50
    5 x 1 = 5
  1. The agent who guarantees to the principal for the collection of cash from credit sales is called _________-

    (a)

    Del-credere agents

    (b)

    Auctioneers

    (c)

    Warehouse - Keeper

    (d)

    Factors

  2. Incase of auction, if no sale can take place below the minimum price fixed by the seller, is know as ______

    (a)

    Reserve price

    (b)

    Knocked down price

    (c)

    Highest bidder price

    (d)

    None

  3. Mr. X is studying the potential for selling for his company's products in USA. As part of his analysis, he is assessing the number, types and availability of wholesalers and retailers. Mr. X is studying the country's______

    (a)

    Social and Cultural norms

    (b)

    Legal and political structure

    (c)

    Distribution channel structure

    (d)

    Technological study

  4. Wholesaler's deals in ............. quantity of goods.

    (a)

    Small

    (b)

    Large

    (c)

    Medium

    (d)

    Limited

  5. The distribution of goods in small quantities to the consumers is called .............

    (a)

    Wholesale trade

    (b)

    Retail trade

    (c)

    Home trade

    (d)

    Cheap jacks

  6. 5 x 2 = 10
  7. As a manufacturer how can you sell the goods to customer directly?

  8. What is meant by Mail-order Business?

  9. How does a wholesaler provide market information to producer and retailers?

  10. What is price stabilisation contribution of wholesalers?

  11. How the retailer helps in widening the market?

  12. 5 x 3 = 15
  13. Explain the working of Auctioneers.

  14. Explain the distinction between Wholesaler and Retailer.

  15. Write a note on the following.
    (a) Services distribution channels
    (b) Channels based on National and International markets.

  16. 4 x 5 = 20
  17. Write a note on VAR.

  18. Differentiate Wholesaler and Retailer.

  19. Enumerates merchant wholesalers.

  20. Explain the services of wholesalers to manufacturer.

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