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Marketing and Marketing Mix Model Question Paper

12th Standard EM

    Reg.No. :
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Commerce

Time : 01:00:00 Hrs
Total Marks : 40
    8 x 1 = 8
  1. Who is supreme in the Market?

    (a)

    Customer

    (b)

    Seller

    (c)

    Wholesaler

    (d)

    Retailer

  2. In the following variables which one is not the variable of marketing mix?

    (a)

    Place Variable

    (b)

    Product Variable

    (c)

    Program Variable

    (d)

    Price Variable

  3. Which is the value of a product expressed in monetary terms?

    (a)

    Product

    (b)

    Price

    (c)

    Promotion

    (d)

    Place

  4. This company is well known for Technology innovation, Great value and act as a game changer

    (a)

    Nokia

    (b)

    HTC

    (c)

    Samsung

    (d)

    Apple

  5. The promotion "P" of marketing is also known as

    (a)

    Product differentiation

    (b)

    Distribution

    (c)

    Cost

    (d)

    Marketing communication

  6. _______is perhaps the most important decision taken by a businessman

    (a)

    Pricing

    (b)

    Packing

    (c)

    Branding

    (d)

    Grading

  7. ________is the main element of marketing

    (a)

    Price

    (b)

    Product

    (c)

    Place

    (d)

    Promotion

  8. _______is the amount charged for the product.

    (a)

    Place

    (b)

    Promotion

    (c)

    Product

    (d)

    Price

  9. 5 x 2 = 10
  10. Define Marketing Mix

  11. Give any two internal factors affecting the price of product / service

  12. Define Product

  13. Definition of marketing.

  14. Define Price

  15. 4 x 3 = 12
  16. What are the objectives of marketing?

  17. What is need for market and explain the concept of marketing?

  18. What are the factors affecting Price of Product?

  19. What do you mean by marketing mix? Describe any two elements

  20. 2 x 5 = 10
  21. Why the marketing is important to the society and individual firm? Explain

  22. Explain the functions of physical supply of marketing.

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