Recent Trends in Marketing Model Question Paper

12th Standard EM

    Reg.No. :
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Commerce

Time : 01:00:00 Hrs
Total Marks : 40
    5 x 1 = 5
  1. A company's products and prices is visually represented by

    (a)

    Shopping cart

    (b)

    Web portal

    (c)

    Electronic catalogue

    (d)

    Revenue model

  2. Green Shelter concept was introduced by group:

    (a)

    ACME

    (b)

    Tata

    (c)

    Reliance

    (d)

    ICI

  3. Pure play retailers are called

    (a)

    Market creators

    (b)

    Transaction brokers

    (c)

    Merchants

    (d)

    Agents

  4. E-tailing is also called

    (a)

    Online business

    (b)

    Online trading

    (c)

    Green marketing

    (d)

    None of these

  5. Green marketing is also known as

    (a)

    E-Tailing

    (b)

    E-Marketing

    (c)

    Traditional market

    (d)

    Environmental marketing

  6. 5 x 2 = 10
  7. Define E-Marketing

  8. What is E-Tailing?

  9. What is Social marketing?

  10. What is referral marketing?

  11. What is E-business?

  12. 5 x 3 = 15
  13. Explain the importance of social marketing.

  14. Elucidate how E-Commerce differs from E-Business.

  15. Explain detail about Niche marketing.

  16. Write a short note on Rural marketing.

  17. Write a note on
    (i) Guerrilla marketing
    (il) Multilevel marketing

  18. 2 x 5 = 10
  19. Describe the various strategies pursued in recent day's marketers.

  20. Compare the concept of social marketing with service marketing

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