Right to consumer education is exercised by this NGO as it is making people aware about these standard marks as these marks provide quality assurance and by this show, the consumer is well informed throughout life.
Values which are satisfied by the NGO are:
(i) Consumers awareness and education.
(ii) Improving standard of living,by insisting consumers to use standardised goods.

Under the consumer protection Act,1986,the following can file a complaint:
(i) A consumer
(ii) Any voluntary consumer association registered under the Companies Act,1956 or any other law for the time being enforced.
(iii) The Central Government.
(iv) Any State Government.
(v) A legal heir or representative of a deceased consumer.

Self-help is the ideal way to overcome problems.If every consumer becomes aware of his/her rights and the remedies available against exploitation and unscrupulous activities then businessman will not be able to exploit consumers.
Therefore,consumers should be made aware and educated about their rights.They should know how to protect themselves malpractices in the market.

(i) Right to be heard The consumer has a right to file a complaint and to be heard in case of dissatisfaction with a good or service It is because.of this reason, many enlightened business firms have set-up their own consumer service and grievance cells, and help consumers in redressal of their grievances
(ii) Right to seek redressal This right assures justice to consumers against exploitation and includes compensation for any loss or injury suffered by the consumers, replacement of goods or repair of defects in the goods.in order to provide satisfaction to consumers.Thus, the consumer has a right to get relief in case the product fails short of his expectation.

The main objective of the Consumer Protection Act, 1986 is to protect the interests of consumers in India. It aims to provide a speedy and simple redressal to consumers' grievances.

It provides effective safeguards to consumers against various types of exploitations and unfair trade practices. The Act has created special consumer courts for enforcement of the rights of consumers. It provides a convenient and inexpensive procedure for redressal of grievances of consumers. 

Anita can file a complaint against the book seller in the District Forum.District Forums are set-up in each district by the concerned State Government.InDistrict Forum,those complaints can be filed in which the value of goods and services in question along with compensation claim does not exceed rs 20 lakh.
To define a consumer
Consumer means any of the following persons:
(i) A person, who buys any good or avails any service for a consideration which has been paid or promised, or partly paid and partly promised, or under any scheme of deferred payment.
(ii) The term includes any other user of such goods when such use is made with the approval of the buyer.The term 'consumer',however, does not include a person, who obtains such goods for resale or for any commercial purpose.

Bharat Electricals cannot file a complaint as Bharat Electricals is not a consumer.They bought goods for commercial purpose and not for consumption.
Who is a Consumer?
Consumer means any of the following persons:
(i) A person, who buys any good or avails any service for a consideration which has been paid or promised, or partly paid and partly promised, or under any scheme of deferred payment.
(ii) The term includes any other user of such goods when such use is made with the approval of the buyer.The term 'consumer',however, does not include a person, who obtains such goods for resale or for any commercial purpose.

From business point of view, consumer protection is important because of the following reasons:
(a) Long-term interest of business. Without getting goods of the right quality, quantity and price, how can a customer be satisfied. And without satisfying customers, no business can survive for long. The customer is the foundation of any business and keeps it in existence.
(b) Business uses society's resources. Business organisations use the resources which belong to the society, thus, they have a responsibility to provide such goods and services which are in public interest. Businessman are merely trustees of resources. They must use these resources for the sake of consumers.
(c) Social responsibilities. A business organisation has many social responsibilities towards various interest groups and customer is one of the important group. So, it is the prime responsibility of a business to provide goods and services at a fair and reasonable price along with good quality. The interest of customers should be well taken care of by the business as it does with, shareholders or shakeholder.
(d) Moral justification. It is the moral duty of any business to take care of consumer's interest. It should avoid all forms of exploitation of consumers like defective and unsafe products, adulteration, false and misleading information, black marketing etc.
(e) Government intervention. Business organisations should not involved in any unfair trade practices and interests of consumers should be taken care of, then there is no need of intervention by the government because Government intervention spoils the image of the business organisation.