(i) Special features and benefits should be conveyed effectively to the potential customers.
(ii) They are done effectively through advertisement. It creates the customers available at the product in the market.
(iii) Only with excellent promotion we can achieve the desired success.
(iv) Advertising can be done like Internet, Television, Radio, Print, Newspaper, Bill Board and Magazine.

(i) The principle of 4p Matrix is that marketing decisions usually fall into four controllable categories: Product, Place, Price and promotion.
(ii) Carefully positioning the product in each category will generate a better response from the target market.

There are several factors that affect the business. Those risk has to borne by the organization to achieve the objectives of the business. They are:
1. Time risk.
2. Place risk.
3. Competition risk.
4. Risk of change in demand.
5. Risk arising from natural calamities.
6. Human risks.
7. Political risks.

Factors affecting price of the product/service.
(a) Internal Factors:
(i) Marketing objectives
(ii) Marketing Mix strategy
(iii) Organisational considerations
(iv) Costs
(v) Organisation objectives
(b) External Factors:
(vi) The market and demand
(vii) Competition
(viii) Customers
(ix) Suppliers
(x) Legal factors
(xi) Regulatory factors