Animation is the process displaying still images so quickly so that they give the impression of continuous movement.
(i) In animation the screen object is a vector image in animation.
(ii) Animation tools are very powerful and effective.
(iii) The two basic types of animations are Path animation and Frame animation.

1. WAV (Waveform Audio File Format)
2. MP3 (MPEG Layer-3 Format)
3. AVI (Audio/Video Interleave)
4. MPEG (Moving Picture Experts Group)
5. AIFF (Audio Interchange File Format)
6. Rich Text Format

Production Manager
(i) In a multimedia production, the role of production manager is to define, and coordinate, the production of the multimedia project in time and with full quality.
(ii) The production manager should be an expertise in the technology expert, good at proposal writing, good communication skills and budget management skills.
(iii) Also must have experience in human resource management and act as an efficient team leader.
Content Specialist
(i) Content specialist is responsible for performing all research activities concerned with the proposed application's content.
(ii) Program content refers to projects information, graphics, data or facts presented through the multimedia production.
Script Writer
(i) Video and film scripts represents a linear sequence of events.
(ii) The script writer visualizes the concepts in three dimensional environments and if needed uses the virtual reality integration into the program.

Animation is the process displaying still images so quickly so that they give the impression of continuous movement.
(i) In animation the screen object is a vector image in animation.
(ii) Using numerical transformations the movement of that image along its paths is calculated for their defining coordinates.
(iii) The least frame rate of at least 16 frames per second gives the impression of smoothness and for natural looking it should be at least 25 frames per second.
(iv) Animations may be in two or three dimensional.
(v) The two dimensional animation, bring an image alive, that occur on the flat X and Y axis of the screen.
(vi) While in three dimensional animation it occurs along the three axis X, Y and Z. Animation tools are very powerful and effective.
(vii) The two basic types of animations are Path animation and Frame animation.

Multimedia has five major components like text, images, sound, video and animation. They are explained in detail below:
Text:
(i) Text is the basic components of multimedia and most common ways of communicating information to other person.
(ii) Even though multimedia includes images, video, audio and graphics; Text is the basic components used in multimedia.
Static Text:
(i) Static text, the text or the words will remain static as heading or in a line, or in a paragraph.
(ii) The words are given along with the images to explain about the images.
(iii) In static text the words will either give information or support an image or an video.
Hypertext:
(i) A hypertext is a system which consists of nodes, the text and the links between the nodes, which defines the paths he user need to follow for the text access in non-sequential ways.