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12th Standard English Medium Commerce Subject Marketing and Marketing Mix Book Back 2 Mark Questions with Solution Part - I

Published on: 03/06/2021

QB365 provides detailed and simple solution for every Book back Questions in class 12 Commerce Subject. It will helps to get more idea about question pattern in every book back questions with solution.

Download Tamil Nadu 12th Standard Commerce question papers, model tests, one-mark questions, important questions, and public exam papers in PDF format. Free study materials and answer keys for TN State Board students.

Questions + Answers key

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Std: 12th Standard - Commerce

chapter: - Book back Questions

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Questions:

Generic 2

3 x 2 = 6

Define Product

Give any two internal factors affecting the price of product / service

Define Marketing Mix.

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Answers Key:

Generic 2

3 x 2 = 6

"A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need'', says Philip Kotler.

(i) Marketing objectives
(ii) Marketing mix strategy
(iii) Costs

According to Jerome Mc. Carthy, "Marketing mix is a pack of four sets of variables namely product variable, price variable, promotion variable and place variable".