Personal emotions are used in advertising like in the case of soap advertisement. The advertisement uses the mother's concern for her child.
It shows that ifyou are a caring mother then you will this expensive soap. This will show your love and use care for your child. Due to this advertisement mothers begin to feel that using this soap is a sign of how much they love their child
Thus, the advertisements use emotions of mother's love to sell an expensive soap. Mothers who cannot afford this feel that they are not giving best care to their child
Advertisements often target our personal emotions. They link the emotions to products and influence the way we think of ourselves.

The different kinds of shops in my neighbourhood are departmental stores, dairy, stationery, chemist, bakery, etc. We buy goods like milk, butter, ghee, groceries, pen,
pencils, medicines, biscuits, cakes, etc from them.

The brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.

When there are two brands of same product, the consumers get confused because they are not able to differentiate. For instance between 'Top Taste Daal' and 'Best Taste Daal'. Hence, the manufacturer has to give the consumer a reason, to prefer their brand. For the same reason, advertisers started claiming certain special values for their brand. In this way, they tried to differentiate it from other similar products.

In today's time, we all are surrounded by ads as we watch these on television, listen to them on radio, see them on streets, newspapers and magazines. In fact, ads can be seen on taxis and rickshaws. We see ads before the film begins and on the internet.

If I had money to buy these products, then I would feel elevated and would buy them whereas if I do not have money then I would feel depressed.

Advertising has following drawbacks :
(i) Advertisements create a wrong belief that branded and packaged products are far better than things that do not come in packets.
(ii) We forget that the quality of a product is not concerned with the packaging that it comes in.
(iii)This shift to packaged products negatively affects the sales of several small businesses.
(iv) Advertising tends to promote a certain lack of respect for the poor. They are not the faces we most often see in advertisements and so we tend to dismiss their lives as worthless.
(v) Advertising appeals personal emotions because the people who cannot afford certain brands feel bad. They feel that they are unable to give their loved ones the best care that branded products appear to offer.

Branding creates an image of the product and people start associating quality or reliability with the brand. Advertisements create confusion and make difficult for people to differentiate between the same products of different brands.
Advertisers attach special values to the products of their brands. These brand values are conveyed through the use of visuals and words to create an image.
Branding a product makes this differentiation. For example; a particular brand of daal is projected to be tasty and good and to be served to the guest.
The other brand of daal identifies itself as nutritious and good for children.
The customer can decide which brand to use as per their inclination.