i) Government should assure an active role in safeguarding the consumers.
ii) Government both the central and the state have brought out a number of legislations to protect the interest of consumers across the country.
iii) Despite the existence of legal system to protect the consumers, consumers in India are still illiterate and passive.
iv) Law enforcement authorities should see that penal clause is not mere paper jaws they should string the offenders mercilessly. 

The importance of consumerism lies in
(i)  Awakening and uniting consumers.
(ii) Discouraging unfair trade practices.
(iii) Protecting against exploitation.
(iv) Awakening the government.
( v) Effective implementation of consumer protection laws.
 

(i) There are certain situations where the shop-keepers put up the board 'No Stock' in front of their shops, even though there is plenty of stock in the store.
(ii) In such situations consumers who are desperate to buy such goods have to pay hefty price to buy those goods and thus earning more profit unconscientiously.
(iii) Even in Cinema houses, board may hang in the main entrance 'House Full' while cinema tickets will be freely available at a higher price in the black market.

The Indian contract Act, 1872
(i) The sale of goods Act, 1930
(ii) The Essential commodities Act, 1955
(iii) The Agricultural Products Grading and Marketing Act, 1937
(iv) Prevention of Food Adulteration Act, 1954
(v) Weight and Measures Act, 1976
 

The three constituent elements of business are
(i) Product Information
Business enterprises should disclose correct, complete and accurate information about the product viz. size, quality, quantity, substances, use, side effects, precautions, weight, exchange, mode of application etc
(ii) Guarantees for Good Quality:
Business enterprises should not give false warranty for the products. It should ensure supply of good quality.
(iii) Truth in advertising:
Business enterprises should not convey false, untrue, bogus information relating to the product through the advertisements in media and thus mislead the consumers.

The salient features of the Indian Consumers Protection Act, 1986 are listed below:
(i) Protection Act, 1986 are listed below: Protecting consumers against products and services which are harmful to the health of consumers.
(ii) Protecting consumers from the breach of contract by sellers /manufacturers.
(iii) Ensuring consumers of supply of goods of fair quality.
(iv) Safeguarding consumers against misleading and untrue messages communicated through advertisement.
(v) Ensuring that consumers are charged fair price.
(vi) Ensuring uninterrupted supply of goods.
(vii) Ensuring the availability of goods in correct quantity and right size.
(viii ) Protecting the consumers against unfair trade practices of unscrupulous trader.
(ix) Protecting the consumers against pollution of various kinds.
(x) Protecting consumers against the evil effect of competition.

Following are the objectives of consumer protection Act, 1986
(i) Protection of consumers against marketing of goods which are hazardous and dangerous to life and property of consumers.
(ii) Providing correct and complete information about quality, quantity, purity, price and standard of goods purchased by consumers.
(iii) Protecting consumers from unfair trade practices of traders.
(iv) Empowering consumers to seek redressal against exploitation.
(v) Educating the consumer of their rights and duties.
(vi) Ensuring better standard of living for consumers by providing them with quality products at fair price.

(i) Ultimately it is the consumer who alone can put an end to all their unethical trade practices.
(ii) Business enterprises may break the codes and Government may rest content with mere enaction of laws and do little to protect consumers.
(iii) Consumers have to be vigilant and organise themselves into a movement for concerted action.

(i) Though consumer is said to be the king of entire business sphere, his interests are virtually neglected.
(ii) Shortage of goods makes the consumers to be content with whatever is offered for sale.
(iii) Quality is sacrificed.
(iv) Warranty of performance has no meaning.
(v) Health hazard is never considered.
(vi) Profit maximisation turns out to be sole consideration of business enterprises.

Consumers are exploited in many ways. Some of them are given below:
(i) Selling at higher price:The price charged by the seller for a product/ service may not be commensurate with the quality but at times it is more than the fair price.
(ii) Adulteration: It refers to mixing or substituting undesirable material in food.This causes heavy loss to the consumers.Adulteration is quite common in food articles.For example : Mixing of stones with grains,coffee powder is adultered with tamarind seed,etc. 
(iii) Duplicate or spurious goods: Duplicate products of popular products are illegally produced and sold. Duplicates are available in plenty in the market for every original and genuine parts or components like automobile spare parts, blades, pens, watches, radios, medicines, jewellery, clothes and even for currency notes. A consumer is not in a position to distinguish duplicate from the original.
(iv) Artificial Scarcity: There are certain situations where the shop-keepers put up the board "No Stock" in front of their shops, even though there is plenty of stock in the store. Even in Cinema houses, board may hang in the main entrance 'House Full' while cinema tickets will be freely available at a higher price in the black market.
(v) Sub-standard: On opening a packet or sealed container one may find the content to be of poor quality.Thus gulliable consumers are easily and legally cheated. 
(vi) Warranty and Services: In case of consumer durable goods like televisions, washing machines, refrigerators, cars, two wheelers and air conditioners etc. free service is guaranteed only for few years called warranty period. But in reality free service is denied on filmsy grounds even during the warranty period.