(i) It is the social force protecting the consumer and aidilg the consumer.
(ii) Consumerism is the society's attempt to bring back the balance in the exchange between the buyers and sellers as the strength of power is normally in favour of sellers rather than buyers.
(iii) Producers, sellers and service providers give irnportance to the consumers.
(iv) In a sense everyone of us is a consLrmer. It may be individuals, families and institutions.
(v) They consume a variety of products and avail a number of services almost everyday.

Origin: 
(i) In the beginning of 20th century industrial economy reached a boom state
(ii) The early 20th century marked a period of reform and expansion in many areas as well.
(iii) Industrial reform for consumers would be an answerable to inconsistencies that existed between product, price and consumer satisfaction.
Evolution of Consumerism:
(i) The major causes of consumerism in India have been identified as rising prices, poor product performance and service quality, product shortages and deceptive advertising and inflation.
(ii) Government has been very responsive to the consumer needs through legislative actions.
(iii) Economic discontent has been generated out of spiralling inflation.
Growth:
(i) Consumerism or consumer movement is an outcome of sufferings, and exploitations of consumers.
(ii) It intends to shield the consumers from commercial terrorism and exploitative practices.
(iii) Its aim is to safeguard their interests by establishing their rights and powers in relation to products and sellers.

(i) It is the social force protecting the consumer and aiding the consumer.
(ii) Consumerism is the society's attempt to bring back the balance in the exchange between the buyers and sellers as the strength of power is normally in favour of sellers rather than buyers.
(iii) Producers, sellers and service providers give importance to the consumers.
(iv) In a sense every one of us is a consumer. It may be individuals, families and institutions.
(v) they consume a variety of products and avail a number of services almost everyday

(Objectives of United Nations Guidelines for Consumer Protection)
i) To assist countries in achieving or maintaining adequate protection for their population as consumers.
ii) To facilitate production and distribution patterns responsive to the needs and desires of consumers.
iii) To encourage high levels of ethical conduct for those engaged in the production and distribution of goods and services to consumers.
iv) To assist countries in curbing abusive business practices by all enterprises at the national and international levels which adversely affect consumers.
v) To facilitate the developing of independent consumer groups
vi)To further international co-operation in the field of consumer protection.
vii) To encourage the development of market conditions which provide consumers with greater choice at lower prices.

The salient features of the Indian Consumers Protection Act, 1986 are listed below:
(i) Protection Act, 1986 are listed below: Protecting consumers against products and services which are harmful to the health of consumers.
(ii) Protecting consumers from the breach of contract by sellers /manufacturers.
(iii) Ensuring consumers of supply of goods of fair quality.
(iv) Safeguarding consumers against misleading and untrue messages communicated through advertisement.
(v) Ensuring that consumers are charged fair price.
(vi) Ensuring uninterrupted supply of goods.
(vii) Ensuring the availability of goods in correct quantity and right size.
(viii ) Protecting the consumers against unfair trade practices of unscrupulous trader.
(ix) Protecting the consumers against pollution of various kinds.
(x) Protecting consumers against the evil effect of competition.