Ambush Marketing:
(i) Ambush marketing is a method of building brands in covert ways. For example X has sponsored a football event to promote
his brand. Every time camera zooms on reference, a group of people sitting on the bench wearing 'Y' company brand name imposed shirt comes into focuses.
(ii) Bigger companies engage in ambush marketing tactics to undermine official event sponsors.
 

Marketing is one of the business functions that all activities that take place in relation to markets for actualise potential exchanges for the purpose of satisfying human needs and wants.
 

"Look before you Leap is the traditional proverb, which refers to the management function of planning. Planning refers to deciding in advance.

All related activities should be put under one group, there should be one plan of action for them and they should be under the control of one manger.

A person is appointed to perform activities which are confidential in nature and manage the day-to-daybusiness of the company is called secretary. The person who steers the company holding the administrative, financial and overall performance of thecompany is called company secretary.

A Managing Director is one who is employed by the company and has substantial powers of management over the affairs of the company subject to superintendence, direction and control of the board.

Bonus share means to utilize the company's reserves and surpluses, issue of shares to existing share holder without taking any consideration is known as Bonus shares.

(i) Longterm finance 
(ii) Shortterm finance 

Agricultural entrepreneurs are those entrepreneurs who raise farm products and market them.

(i) Planning
(ii) Organising
(iii) Directing
(iv) Controlling
(v) Co-ordination

(i) The word "Negotiable" means transferable from one person to another in return for consideration.
(ii) The word 'Instrument' means a written document by which a right is created in favour of certain person.
(iii) A negotiable instrument is a document which entitles a person to a certain sum of money and which is transferable from one person to another by mere delivery or by endorsement and delivery.

(i)  Goods are materials that satisfy human wants and provide utility.
(ii) The term 'goods' includes every kind of movable property, stocks, and shares, growing crops, etc. Goodwill, trademarks, copy rights, patent rights etc., are all also regarded as goods.

(i) Increase in foreign collaboration
(ii) Expansion of market
(iii) Technological development

1. Internal environment refers to those factors within an organisation e.g Policies, Programmes, Organisational structure, employees, financial and physical resources.
2. These factors can be changed or altered and hence are known as controllable factors.

(i) The State commission is to be appointed by the state government in consultation with the central government. It has the function at state level.
(ii) The State Consumer Protection Council is also known as "Consumer Disputes Redressal Commission".
(iii) The State Consumer Protection Council is also called as State commission.

The former president of U.S.A. Mr. John F Kennedy defined the basic consumer rights as "The Right of Safety, the Right to be informed, the Right to choose and the Right to be heard''.

A consumer is one who consumes goods manufactured and sold by others or created by nature (air, water and natural resources) and sold by others.One who avails services such as banking, transport, insurance, etc. is also called consumer.

(i) The word market is derived fronn the Latin word 'Marcatus' which means trade, commerce, merchandise, a place where business is transacted
(ii) The comon usage of market means a place where oods are bought or sold. In simple words, themecting placc of buyers and sellers in an arca is called market

E-learning is the use of technological process to access of a traditional classroom or office. E-learning is also often referred to us online learníng or web based training.

Intelligence tests are one of the psychological tests, that is designed to measure a variety of mental ability, individual capacity of a candidate.The main aim of these tests is to obtain an idea of the person's intellectual potential.

(i) Promotion means the movement of an employee from his level to the top level.
(ii) Based on seniority and merits of the employees they are given opportunity to move up in the organisational hierarchy. This is known as promotion.

Universally relevant :
Human Resource Management has universal relevance.
Goal Oriented :
The accomplishment of organizational goals is made possible through best utilization of human resource is an organization.

PAN card,Voters ID, Passport, Drivers license, Bank attestation,IT returns, electricity bill, telephone bill,ID cards with applicants photo issued by the central or state governmnent and its departments are the various ID proofs.

Renmisier is an agent of a nember of a stock exchange. He obtains business for his principal i.e, the member. He gets a commission for that service. He is called Remiser.

(i) Certificate of Deposits are short-term deposit instruments issued by banks and financial institutions to raise large sums of money.
(ii) Certificate of Deposits are issued in the form of usance promissory notes.
(iii) The Certificate of Deposit is transferable from one party to another.
(iv) Due to their negotiable feature, they are also known as negotiable certificate of deposit.

The price of the securities is determined based on the demand and supply prevailing in the capital market for securities.

Secondary markets allow for the determination of the price of the traded financial asset through the interaction of buyers and sellers. They provide a signal for the allocation of funds in the economy, based on the demand and supply, though the mechanism called price discovery processes.

(i) Management by exception is an important principle of managerial control suggested by the classical writers on management.
(ii) It is a style of business management that focuses on identifying and handling cases that deviate from the norm.

The goals are achieved with the help of motivation. Motivation includes increasing the speed of performance of a work and developing a willingness on the part of the workers.

Authority means the right ofa superior to give the order to his subordinates whereas responsibility means obligation for performance.