(i) Pricing, It's perhaps the most important decision taken by a businessman.
(ii) It is the decision upon which the success or failure of an enterprise depends to a large extent.
(iii) Price must be determined only after taking all the relevant factors into consideration.

Financial are of three types. They are
(i) Long-term finance.
(ii) Medium-term finance and
(iii) Short-term finance.

(i) Packing, It means wrapping and crating of goods before distribution.
(ii) Goods are packed in packages or containers in order to protect them against breakage, leakage, spoilage and damage of any kind.

(i) Standardization means establishment of certain standards based on intrinsic qualities of a commodity.
(ii) The quality may be determined on the basis of various factors like size, colors, taste, appearance, etc.

Branding means giving a name or symbol to a product in order to differentiate it from competitive products.

According to Philip Kotler, "Price is the amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service

According to WI. Stanton, "Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers

(i) Marketing objectives
(ii) Marketing mix strategy
(iii) Costs