(i) Guerrilla marketing represents an advertisement strategy to promote products/services on streets or other public places with monkey like shopping malls, parks beach, etc.
(ii) Consumers/customers are taken by surprise to make a big impression about the brand which in turn creates buzz about the brand on shirts it create a memorable experience in the mind of target audience which triggers good response's to sales.
(iii) It is suited to small companies which cannot set apart big advertisement budget.

(i) Content Marketing is said to be the art of communicating with customers and prospects without selling.
(ii) The Content Marketing institute calls it non-interruption marketing.
(iii) Under this concept products/services are presented impressively to target market which responds to the content delivered in the form of good sales response and greater loyalty.

(i) Guerrilla Marketing:
(1) The concept of Guerrilla Marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
(2) It is suited to small companies which cannot set apart big advertisement budget.
(ii) Multilevel Marketing :
(1) Multilevel Marketing is the marketing strategy wherein the direct sales companies encourage its existing distributors to recruit new distributors to facilitate the sale of goods and services.
(2) The recruits are called as the participant's "Downline" or distributor's "Downline" Example, Tupperware, and Amway are the direct sales companies that use the multilevel marketing. The multilevel marketing is also called as a network marketing, referral marketing or pyramid selling.

(i) Viral Marketing:
(1) Viral marketing is able to generate interest and the potential sale of a brand or product through messages that spread quickly like a virus from person to person.
(2) The most widespread example in recent times is the creation of moving, surprising or spectacular videos on YouTube, which are then shared on Facebook, Twitter and other channels.
(ii) Ambush Marketing:
(1) Ambush marketing is a method of building brands in covert ways. For example X has sponsored a football event to promote his brand. Every time camera zooms on reference, a group of people sitting on the bench wearing 'Y' company brand name imposed shirt comes into focuses.
(2) Bigger companies engage in ambush marketing tactics to undermine official event sponsors

(i) Rural marketing is a process of developing pricing, promoting and distributing rural specific goods and services leading to derived exchange with rural customers to satisfy their needs and wants.
(ii) Rural marketing is now a two-way marketing process. There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.
(iii) The urban to rural flow consists of agricultural inputs, fast-moving consumer goods (FMCG) such as soaps, detergents, cosmetics, textiles, and so on.
(iv) The rural to urban flow consists of agricultural produce such as rice, wheat, sugar, and cotton.
(v) There is also a movement of rural products within rural areas for consumption

(i) E-commerce simply refers to the buying and selling of products and services through Online but E-business goes a way beyond the simple buying and selling of goods and service and much wider range of business processes, Such as supply chain management, electronic order processing and customer relationship management.
(ii) E-Commerce and E-Business is used interchangeably in its broader meaning just as commerce and business.

Importance of social marketing:
(i) The primary aim of social marketing is social good such as anti-tobacco, anti-drug, anti-pollution, anti-dowry, road safety, protection of girl child, against the use of plastic bags.
(ii) Social marketing promotes the consumption of socially desirable products and health consciousness.
(iii) It helps to eradicate social evils that affect the society and quality of life.

B2B
(i) Business to Business involve companies that are selling to other companies such as one business finished products would be the law materials of the other business.
(ii) Whole sales sell their products in bulk from their manufacturing plants to businesses that turn around and sell those products to customers.
B2C
(i) Business to Consumer is the most common E-Commerce companies, which include companies selling finished goods or products to consumers directly through their websites.
(ii) The products could be shipped and delivery from the company's warehouse or directly from the manufacture.