(i) Social marketing is a new marketing tool.
(ii) It is the systematic application of marketing philosophy and techniques to achieve specific behavioral goals which ensure social good.
(iii) For example, this may include asking people not to smoke in public areas, asking them to wear seat belts or helmets, etc.

E-Tailing or electronic retailing refers to selling of goods and services through a shopping website (internet) or through virtual store to the ultimate consumer.

(i) Service marketing is a specialised branch of marketing.
(ii) Service marketing denotes the processing of selling service goods like telecommunication, banking, insurance, car rentals, healthcare, tourism, professional services, repairs, etc.

(i) Regular production or purchase and sale of goods undertaken with an objective of earning profit is called business.
(ii) If all the business transaction carried out through Internet and other Online tools is called E-business. Example: Web, Internet, etc.

(i) Niche marketing denotes a strategy of directing all marketing efforts towards one well defined segment of the population.
(ii) It is found by company by identifying the need of customers which are not served or under served by the competilors.
(iii) A niche market does not mean a small market, but it involves specilic target audience with a specialized oflering.
(iv) It aimed at being a big fish in a small pond instead of being a small fish in a big pond.
(v) For example, there are various cinema halls across India, but there are few which have recliner seats to offer.
(vi) The sports channels like STAR Sports, ESPN, Star Cricket are the examples of Niche market.
 

The following are the objectives of E-Marketing:
(i) Expansion of market share
(ii) Reduction of distribution and promotional expenses
(iii) Achieving higher brand awareness.
(iv) Strengthening data - base

B2B
(i) Business to Business involve companies that are selling to other companies such as one business finished products would be the law materials of the other business.
(ii) Whole sales sell their products in bulk from their manufacturing plants to businesses that turn around and sell those products to customers.
B2C
(i) Business to Consumer is the most common E-Commerce companies, which include companies selling finished goods or products to consumers directly through their websites.
(ii) The products could be shipped and delivery from the company's warehouse or directly from the manufacture.

I. Social Marketing
i) Social marketing is a new marketing tool.
ii) It is the systematic application of marketing philosophy and techniques to achieve specific behavioural goals which ensure social good.
iii) For example, this may include asking people not to smoke in public areas, asking them to wear seat belts or persuading them to follow speed limits.
II. Service Marketing
i) Service marketing is a specialized branch of marketing.
ii) A service is any activity or benefit that one party can offer to another which is essentially intangible and which does not result in the ownership of anything like business and professional services insurance, legal service, medical service etc.

Advantages of E-tailing :
i) Customers can shop from the compact of their homes at any time of the day instead of visiting a store during specific hours.
ii) It reduces advertising and marketing expenses as customers can find the stores through search engines or social media.
iii) Companies can more products faster and reach more customers Online than with traditional physical locations.
Disadvantages:
(i) Creating and maintaining an E-tailing website can be expensive.
(ii) Infra structure costs can be substantial if ware houses and distribution centers need to be built to store and ship products.
(iii) Consumers may not trust E-tailing that is not well established or does not have a physical location near them.
(iv) E-tailing does not offer experience shopping whereby consumers can hold, smell, feel or by product and services before purchasing them.

Viral marketing-Sustainable marketing

Guerrilla marketing - Environmentally marketing

Both (A) and (R) are true and (R) is not the correct explanation of (A)

(A) is true, but (R) is false