(i) Niche marketing denotes a strategy of directing all marketing efforts towards one well defined segment of the population.
(ii) It is found by company by identifying the need of customers which are not served or under served by the competilors.
(iii) A niche market does not mean a small market, but it involves specilic target audience with a specialized oflering.
(iv) It aimed at being a big fish in a small pond instead of being a small fish in a big pond.
(v) For example, there are various cinema halls across India, but there are few which have recliner seats to offer.
(vi) The sports channels like STAR Sports, ESPN, Star Cricket are the examples of Niche market.
 

(i) E-commerce simply refers to the buying and selling of products and services through Online but E-business goes a way beyond the simple buying and selling of goods and service and much wider range of business processes, Such as supply chain management, electronic order processing and customer relationship management.
(ii) E-Commerce and E-Business is used interchangeably in its broader meaning just as commerce and business.

The following are the objectives of E-Marketing:
(i) Expansion of market share
(ii) Reduction of distribution and promotional expenses
(iii) Achieving higher brand awareness.
(iv) Strengthening data - base

Importance of social marketing:
(i) The primary aim of social marketing is social good such as anti-tobacco, anti-drug, anti-pollution, anti-dowry, road safety, protection of girl child, against the use of plastic bags.
(ii) Social marketing promotes the consumption of socially desirable products and health consciousness.
(iii) It helps to eradicate social evils that affect the society and quality of life.

B2B
(i) Business to Business involve companies that are selling to other companies such as one business finished products would be the law materials of the other business.
(ii) Whole sales sell their products in bulk from their manufacturing plants to businesses that turn around and sell those products to customers.
B2C
(i) Business to Consumer is the most common E-Commerce companies, which include companies selling finished goods or products to consumers directly through their websites.
(ii) The products could be shipped and delivery from the company's warehouse or directly from the manufacture.

Guerrilla Marketing : 
(i) The concept of Guerrilla Marketing was invented as an unconventional system ofpromotions that relies on time, energy and
imagination rather than a big marketing budget.
(ii) Guerrilla marketing represents advertisement strategy to promote products/ services on streets or other
public places with monkey like shopping malls, parks beach etc.,
(iii) It is suited to small companies which cannot set apart big advertisement budget.
Multilevel Marketing
(i) Multilevel Marketing is the marketing strategy wherein the direct sales companies encourage its existing distributors to recruit new distributors to facilitate the sale of goods and services.
(ii) The distributor is compensated not only for the sales generated by him but also gets a percentage on sales revenue of the other distributor he recruits, thus; a multilevel marketing is a type of direct selling wherein the distributor sells the product via relationship referrals and word-of-mouth marketing.

I. Social Marketing
i) Social marketing is a new marketing tool.
ii) It is the systematic application of marketing philosophy and techniques to achieve specific behavioural goals which ensure social good.
iii) For example, this may include asking people not to smoke in public areas, asking them to wear seat belts or persuading them to follow speed limits.
II. Service Marketing
i) Service marketing is a specialized branch of marketing.
ii) A service is any activity or benefit that one party can offer to another which is essentially intangible and which does not result in the ownership of anything like business and professional services insurance, legal service, medical service etc.

i) In the Globalised business environment, the marketer must move goods, faster and quicker to satisfy the consumer's needs and wants by servicing the best quality goods and services.
ii) Therefore marketers are shipping from transaction thinking to relationship building and also focusing on lifelong customers.
iii) It is possible to carry out all the business transactions thinking to relationship building and also focusing on lifelong customer.
iv) So, marketer has give more emphasis on the notion, "offer more for less" and adopt different strategies to satisfy the consumers.
v) It is possible to carry out all the business transactions over an electronic network, primarily through the Internet.
vi) The number of Internet users is increasing very rapidly. They use a variety of tools like computer, laptops, tablet and smart or android phone devices to access different websites.
vii) Besides the social media networks have opened new aveues of interacting with customers.

Advantages of E-tailing :
i) Customers can shop from the compact of their homes at any time of the day instead of visiting a store during specific hours.
ii) It reduces advertising and marketing expenses as customers can find the stores through search engines or social media.
iii) Companies can more products faster and reach more customers Online than with traditional physical locations.
Disadvantages:
(i) Creating and maintaining an E-tailing website can be expensive.
(ii) Infra structure costs can be substantial if ware houses and distribution centers need to be built to store and ship products.
(iii) Consumers may not trust E-tailing that is not well established or does not have a physical location near them.
(iv) E-tailing does not offer experience shopping whereby consumers can hold, smell, feel or by product and services before purchasing them.