i) Government should assure an active role in safeguarding the consumers.
ii) Government both the central and the state have brought out a number of legislations to protect the interest of consumers across the country.
iii) Despite the existence of legal system to protect the consumers, consumers in India are still illiterate and passive.
iv) Law enforcement authorities should see that penal clause is not mere paper jaws they should string the offenders mercilessly. 

The importance of consumerism lies in
(i)  Awakening and uniting consumers.
(ii) Discouraging unfair trade practices.
(iii) Protecting against exploitation.
(iv) Awakening the government.
( v) Effective implementation of consumer protection laws.
 

(i) There are certain situations where the shop-keepers put up the board 'No Stock' in front of their shops, even though there is plenty of stock in the store.
(ii) In such situations consumers who are desperate to buy such goods have to pay hefty price to buy those goods and thus earning more profit unconscientiously.
(iii) Even in Cinema houses, board may hang in the main entrance 'House Full' while cinema tickets will be freely available at a higher price in the black market.

The Indian contract Act, 1872
(i) The sale of goods Act, 1930
(ii) The Essential commodities Act, 1955
(iii) The Agricultural Products Grading and Marketing Act, 1937
(iv) Prevention of Food Adulteration Act, 1954
(v) Weight and Measures Act, 1976
 

The three constituent elements of business are
(i) Product Information
Business enterprises should disclose correct, complete and accurate information about the product viz. size, quality, quantity, substances, use, side effects, precautions, weight, exchange, mode of application etc
(ii) Guarantees for Good Quality:
Business enterprises should not give false warranty for the products. It should ensure supply of good quality.
(iii) Truth in advertising:
Business enterprises should not convey false, untrue, bogus information relating to the product through the advertisements in media and thus mislead the consumers.