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Published on: 13/05/2022
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Questions + Answers key
Take MCQ Commerce Test1.
State advantages of warehousing.
2.
What is Marketing?
3.
Narrate the Elements of Marketing mix.
4.
Why the marketing is important to the society and individual firm? Explain
5.
1.
(i) Warehouses create time utility by storing the goods throughout the year and releasing them as and when they are needed.
(ii) Several types of warehouses are used for storage of goods, which are as follows.
(iii) (1) Private warehouses,
(2) Public warehouses and
(3) Bonded warehouses.
(iv) Depending on your requirements of space and goods you can get your warehouses.
(v) Warehouses helps in storing of goods in a proper place for the time between production and consumption.
2.
(i) Marketing is the performance of buying activities that facilitate to more flow of goods and services from producer to ultimate user.
(ii) Selling is basically concerned with putting the goods into the hands of the buyers for a price, but marketing is much wider than selling.
(iii) The development of marketing is evolutionary rather than revolutionary.
3.
They are discussed below :
(i) Product : Product is the main element of marketing. Without a product, there can be no marketing.
(ii) Price : Price is the value of a product expressed in monetary terms. It is the amount charged for the product.
(iii) Place : The third element of product mix, namely place or physical distribution facilitates the movement of products from the place of manufacture to the place of consumption at the right time.
(iv) Promotion : An excellent product with competitive price cannot achieve a desired success and acceptance in market, unless and until its special features and benefits are conveyed effectively to the potential consumers.
4.
(a) To the Society:
(i) Marketing is a connecting link between the consumer and the producer.
(ii) Marketing helps in increasing the living standard of people.
(ii) Marketing helps to increase the nation's income.
(iv) Marketing process increases employment opportunities.
(v) Marketing creates modern cultivators.
(vi) Marketing removes the imbalances of supply by transferring the surplus to deficit areas, through better transport facilities.
(vii) Marketing helps to maintain economic stability and rapid development in underdeveloped or developing countries.
(viii) Marketing includes all activities in the creation of utilities- form, place, time and possession.
(ix) A reduction in the cost of marketing is a direct benefit to society.
(x) Marketing adds value of goods by changing their ownership and by changing their time and place of consumption.
(b) To the individual firms:
(i) Marketing generates revenue to firms.
(iii) Marketing section of a firm is the source of information to the top management for taking overall decisions on production.
(iii) Marketing and innovations are the two basic functions of all businesses, the world is dynamic.
(iv) Marketing facilities the development of business and creates employment opportunities for people.
5.
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Tamilnadu Stateboard 12th Standard Subjects

Maths

Chemistry

Physics

Biology

Computer Science

Business Maths and Statistics

Economics

Commerce

Accountancy

History

Computer Applications

Biology

Computer Technology

Computer Applications

Computer Science

Business Maths and Statistics

Commerce

Economics

Maths

Chemistry

Physics

Computer Technology

History

Accountancy

Tamil

English

French
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