(i) Niche marketing denotes a strategy of directing all marketing efforts towards one well defined segment of the population.
(ii) It is found by company by identifying the need of customers which are not served or under served by the competilors.
(iii) A niche market does not mean a small market, but it involves specilic target audience with a specialized oflering.
(iv) It aimed at being a big fish in a small pond instead of being a small fish in a big pond.
(v) For example, there are various cinema halls across India, but there are few which have recliner seats to offer.
(vi) The sports channels like STAR Sports, ESPN, Star Cricket are the examples of Niche market.
 

(i) E-commerce simply refers to the buying and selling of products and services through Online but E-business goes a way beyond the simple buying and selling of goods and service and much wider range of business processes, Such as supply chain management, electronic order processing and customer relationship management.
(ii) E-Commerce and E-Business is used interchangeably in its broader meaning just as commerce and business.

The following are the objectives of E-Marketing:
(i) Expansion of market share
(ii) Reduction of distribution and promotional expenses
(iii) Achieving higher brand awareness.
(iv) Strengthening data - base

Importance of social marketing:
(i) The primary aim of social marketing is social good such as anti-tobacco, anti-drug, anti-pollution, anti-dowry, road safety, protection of girl child, against the use of plastic bags.
(ii) Social marketing promotes the consumption of socially desirable products and health consciousness.
(iii) It helps to eradicate social evils that affect the society and quality of life.

B2B
(i) Business to Business involve companies that are selling to other companies such as one business finished products would be the law materials of the other business.
(ii) Whole sales sell their products in bulk from their manufacturing plants to businesses that turn around and sell those products to customers.
B2C
(i) Business to Consumer is the most common E-Commerce companies, which include companies selling finished goods or products to consumers directly through their websites.
(ii) The products could be shipped and delivery from the company's warehouse or directly from the manufacture.