(i) There may be few products that are more likely to cause physical danger to consumers health lives and property. They may contain potentially harmful substances which are dangerous from the consumer welfare point of view.
(ii) The best examples of this kind are food additives, colours, emulsifiers, preservatives. The health hazards which are likely to arise have to be eradicated or reduced altogether.
(iii)In case of food items and drugs both life saving and life sustaining safety is to be guaranteed.One thing that is encouraging to-day is that recent legislations have shifted the responsibility for the production of such unsafe items on to the shoulders of sellers rather than on buyers.

Consumer right is interpreted as "the right to have information about the quality, potency, quantity, purity, price and standard of goods or services".

(i) The complaints and protests are not just to be heard; but the aggrieved party is to be granted compensation within a reasonable time period.
(ii) There should be prompt settlement of complaints and claims lodged by the aggrieved customers.
(iii) This will boost consumer confidence and help render justice to buyers.
(iv) There should be fair and just settlement of deserving claims in a definite time frame.