(a) Television plays a significant role in lives of people. We form a lot of impressions about the world around us by watching TV. It influences our thinking and helps develop various viewpoints.
(b) There is so much happening round the world that TV ignores. There is a world beyond film stars, celebrities, etc which we need to see and respond to.

Khabar Lahriya is a local newspaper of Chitrakoot district, Uttar Pradesh, which is fortnightly run by eight Dalit women. This is eight-page newspaper written in Bundeli, the local language and reports on Dalit issues and cases of violence against women and political corruption.

The media is not able to provide a balanced report which is an important aspect of providing information. The reason is that media is always under the government control. Government controls through censoring its information in a way of preventing news items, scenes from movies, lyrics of song, etc from being shared with the larger public. Sometimes it is the interest of big business houses which controls the media's coverage. Hence, media houses are not able to work independently.

It is significant for the media to work under no one's control and influence. Coverage of news should not be controlled by any business house, government or by any body's interest. It is only then that balanced report is provided to the citizens. The media house should not be pressurised into covering any particular aspect of the story. It is independent media which provides reliable and unbiased information.

Television has become so significant that we cannot think of our lives without it. It has made us of think ourselves as members of larger global world.
Television helps us to view news and entertainment channels from other parts of the world.
For example, we can see images of a storm that has hit the coast of Florida, United States by sitting in India. TV has brought the world closer to us.

Media is a word frequently used to collectively refer television, radio, newspapers, internet and various other forms of communication. Media is something that affects our daily lives. It is a plural form of the term 'medium' and includes all things through which we communicate in society. Everything ranging from phone call to evening news on TV or stall at local fair to any programme we watch on TV, called media.

Media 'setting the agenda' has following effect in democracy
(i) It is through the media that people come to know about working of the government.
(ii) People form opinion based on the agenda set by the media.
(iii) Sometimes government prevents the media from publishing particular things and is known as censorship.
(iv) On the other hand, media is also under the influence of big business houses.
(v) Big business houses make media work for their own interests and hence balanced report is not prepared.
Two such examples are
(a) Clean drinking water is a major issue but media is never seen discussing this issue.
(b) News of fashion week formed the headlines of front page which largely benefitted the media houses.

TITLE - Big Business Houses and Media
Link between media and big business houses is
(i) Maximum number of media houses are owned by big business houses.
(ii) They advertise their products through these media houses and media houses earn heavy amount in return. People get attracted towards these products and buy them.
(iii) It is a mutually beneficial relationship between the media and business houses.

Poor sanitary conditions of the people living below the poverty line.

By 'setting the agenda' on the fashion week rather than the slum demolitions, media houses will earn huge amount of money.

Balanced story
(i) The government order closure of polluting factories in the city. The pollution had already assumed alarming proportions.
(ii) Factory owners and workers protested violently against the closure. The city life came to a standstill.
(iii) For clean and green city, closure of factories was essential.
(iv) The government should have relocated the factories at suitable locations wirh proper time frame.

Yes, it is important to know both sides of story in order to develop correct views about that information and give opinions.

(i) Tsunami in Indonesia
(ii) Rita and Caterina in USA
(iii) Blast in Samjhauta Express.

They used to listen following programmes on the radio when there was no television around.
Radio Ceylon
Ap Hi Ke Geet
Binaca Geet Mala
Vividh Bharati
Hawa Mahal
Man Chahe Geet
The first TV came in 1984 in our area.
Cable TV was introduced in 1990 in our area.

(i) Radio
(ii) DVD
(iii) Computer
(iv) Newspapers, magazines
(v) Television
(vi) Transistor
(vii) Internet
(viii) Periodicals.