The different kinds of shops in my neighbourhood are departmental stores, dairy, stationery, chemist, bakery, etc. We buy goods like milk, butter, ghee, groceries, pen,
pencils, medicines, biscuits, cakes, etc from them.

Advertising is significant for a brand as it makes people buy the product. Advertising is not an easy task. Many books have been written on it. People get persuaded to buy the brand after they see the advertisement.
The persons who make the advertisements decide what images, texts and personal emotions are to be used for selling the products.

Advertisements play a major role in our lives. We not only purchase products on the basis of advertisements but they also influence the way in which we think about ourselves, our friends and our family.
Thus, it is necessary to know and understand how advertising works. We need to understand why particular images or emotions have been used and what happens when we are not able to buy the products.

Naming the product is not the single task of producers.
After naming i.e. branding producers have to convince the consumers why their product is much better than the product of competitors. Producers have to differentiate their product with competitors, product.

The producer gave his product a specific name so as to differentiate it from other products in the market. Daals are usually sold loose in the market and these daals are of various types. When a producer takes some daals and puts it into a packet, he will need to give the daal a special name. This naming of daal is known as 'branding'.

These advertisements are talking to the people who can afford them and leaving those categories of people who want to buy them but cannot buy because of limited money they have.