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Published on: 11/09/2019
Understanding Media
Download CBSE Class 7th Standard CBSE Social Science question papers, sample papers, important questions, and previous year solved papers in PDF format. Get free study materials, NCERT solutions, and exam preparation resources for Class 7th Standard CBSE Social Science
Questions + Answers key
Take MCQ Social Science Test

1.
Can you think of an issue that does not seem important to you because it is never featured in the media?
2.
What is the consequence of the media 'setting the agenda' by reporting on the Fashion Week rather than the slum demolitions?
3.
Take a newspaper and count the number of advertisements in it. Some people say that newspapers have too many advertisements. Do you think this is true and why?
4.
Can you list three different products that are advertised during your favourite TV programme?
5.
Look at the collage and list six various kinds. of media that you see.
6.
Local media includes
Community Radios
Documentary films
Newspapers
All of these
7.
Government censored the media during emergency period between
1972 - 1974
1975 - 1978
1975 - 1977
None of these
8.
TV studio in which newsreader sits consists of
lights
cameras
transmission satellites
All of the above
9.
What is the name for an early television?
Teleview
TV
Televisor
Telecom
10.
The word media includes
Radio
TV
Newspapers
All of these
11.
Study the two pictures and answer the following questions.

(a) What is the first picture about? What was its effect?
(b) Identify the person in the second picture.
(c) What was his invention?
12.
Why does the media require huge amount of money?
13.
Discuss the role of technology in media.
14.
Technologies used in mass media are very ___________.
15.
Khabar Lahriya is a local _________.
16.
__________ media is important in a democracy.
17.
___________ is the earliest form of mass media.
18.
Media is the plural form of the word ___________.
19.
The first printed book 'The Bible' was published by Gutenberg.
20.
The media decides what to focus on and in this way, 'it sets the agenda'.
21.
Asking the government to rethink its programme is one of the ways people react.
22.
The technologies used by mass media are cheaply available.
23.
Changing technology improves the quality of sound and the images.
24.
Define signature campaign.
25.
Define balanced report.
26.
Mention any two ways how people show their dissatisfaction with the government decisions?
27.
Why do same advertisements are shown repeatedly on TV?
28.
What is the source of income to mass media?
1.
Poor sanitary conditions of the people living below the poverty line.
2.
By 'setting the agenda' on the fashion week rather than the slum demolitions, media houses will earn huge amount of money.
3.
(i) Hindustan Times.
(ii) Number of advertisements: 70
(iii) Some people say correctly but it is necessary otherwise the cost of newspaper will be so much that most of the people would not be able to buy newspapers.
4.
Three products advertised are
(ii) Chocolates
(ii) Electronics
(iii) Clothing
5.
(i) Radio
(ii) DVD
(iii) Computer
(iv) Newspapers, magazines
(v) Television
(vi) Transistor
(vii) Internet
(viii) Periodicals.
6.
(d)
All of these
7.
(c)
1975 - 1977
8.
(d)
All of the above
9.
(c)
Televisor
10.
(d)
All of these
11.
(a) The first picture is of electronic typewriter. It brought changes in journalism drastically in the 1940s.
(b) John L Baird is sitting in the second picture.
(c) John L Baird invented the 'televisor', an early television.
12.
The various technologies used in mass media are very costly. If we take an example of TV studio, we see, it has lights, cameras, sound- recorders, transmission satellites, etc which are too expensive. It's not just these things but number of other people are also paid who helps in broadcasting. A lot of money is spent in using these changing technologies and hence a big amount of money is required for the same. This makes television channels and newspapers part of big business houses.
Mass media earns money by advertising various items like cars, phones, electronics, etc.
13.
Technology is the use of science in industry to invent useful things or to solve problems. Cable television and extensive use of the Internet is a recent phenomenon. Technology used by media is dynamic. Print media and electronic media reach a large number of people through the use of certain technologies. Their name is based on type of technology they use.
The dynamic nature of technology helps media to spread its effect to more people with better quality of sound and images. Technology also contributes in changing the way people think.
14.
( )
expensive
15.
( )
Newspaper
16.
( )
Independent
17.
( )
Print media
18.
( )
medium
19.
(a)
20.
(a)
21.
(a)
22.
(b)
23.
(a)
24.
( )
It is a letter or a petition signed by large number of people to demonstrate support for a cause or an action.
25.
( )
Balanced report is one which deals with all point of views of the story and the story/ information should not be biased.
26.
( )
Two ways are
(i) Organising public protest
(ii) Starting a signature campaign
27.
( )
Advertisements are repeated in the hope that people will go out and buy whatever is advertised.
28.
( )
Mass Media earns a huge amount of money through advertisements.
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