What do you mean by marketing?

1

(a)

According to Philip Kotler, marketing is a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others.

What does the term 'need' mean in the marketing sense?

1

(a)

Need is the feeling of being deprived of something.

What is the focal point of marketing management?

1

(a)

Customer satisfaction.

Which concept of marketing suggests that the organisation should earn profit through consumer satisfaction and social welfare?

1

(a)

Social marketing concept.

What do you mean by brand?

1

(a)

It is a special word, symbol and sign given to a product for easy identification and distinctiveness.

State any two advantages of branding to marketers of goods and services?

1

(a)

Advantage of branding to marketers are:

(i) Helps in product differentiation.

(ii) Promotes the sale of product.

(iii) Facilitates differential pricing.

Which type of products can be used again and again?

1

(a)

Durable products.

What does a good inventory decision aim at?

1

(a)

A good inventory decision aims at timely fulfillment of customers demand at minimum cost.

Define 'personal selling'.

1

(a)

It involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales.

What is the person who maintain public relations called?

1

(a)

Public Relations Officer (PRO).

How does marketing help a firm to build its product image in the market?

2

(a)

Distinguish between the product concept and production concept of marketing?

2

(a)

State the pillars, on which marketing concept is based.

2

(a)

Distinguish between standardisation, branding and grading.

2

(a)

Explain the following functions of marketing

(i) Market planning

(ii) Product designing and development

2

(a)

Explain the purpose of 'customer support services' provided for customer satisfaction.

3

(a)

Discuss in brief the concept of marketing mix.

3

(a)

What is product mix? the salient features of product to be considered under product mix.

3

(a)

Explain any three merits of packaging.

3

(a)

Discuss the role of sales promotion as an element of promotion mix.

3

(a)

Explain the following functions of marketing.
(i) Gathering and analysing market information.
(ii) Marketing planning.
(iii) Customer support services.
(iv) Physical distribution.

5

(a)

Explain the role of 'public relations' in marketing management. 

5

(a)

Differentiate between marketing and selling on any five basis.

5

(a)