This is the effect of social environment, as it hurts the sentiments of the people and therefore they decided to stop the use of the product.
Effect of Social Environment on Business Firms:
The social elements affect the business firms in the following ways:
(i) Traditions It refers to such social practices that are followed for decades. Traditions like celebrations of festivals provide greater opportunities to business like confectionary, sweets, greeting cards, gift galleries, etc.
(ii) Trends It refers to changes and inclination towards new products.The emerging trend of health and physical fitness provide opportunities to business like gyms, diet drinks, mineral water, food supplements, etc.
(iii) Values It refers to concepts that a society holds in high esteem, such as freedom, social justice, equality, etc. Values affect business enterprises by making it more responsible towards society, enforcing non-discriminatory employment practices and providing freedom of choice to its customers.

Business environment is not static and it keeps on changing. These changes are so fast and effective that a company has to scan its environment in order to survive in the long-run.
For example,
(i) Flat Screen TVs are replaced by LCDs and LEDs, is an example of technological change.
(ii) Shift towards health consciousness, leading to more healthy options food items, fitness equipment, etc, are examples of social change.
(iii) More impetus for development of communication and information technology is an example of political factor.

Business environment refers to the sum total of factors and institutions that operate outside the business enterprise but affects its performance. It includes social, economic, political, legal and technological factors.

Importance/Benefits of business Environment 
Business enterprises cannot work in isolation. Therefore, a good understanding of environment not only helps the manager to deal with uncertain situations but also helps enterprises to identify the benefit from opportunities that the environment offers. The following points highlight the importance of business environment:
1.It Enables the firm to identify Opportunities and Get the First Mover Advantage 
Opportunities are the positive trends that help firms to grow. A good knowledge of business environment helps a manager to identify such opportunities earlier to take its benefit, rather than losing it to other competing enterprises.
For example, Maruti Udyog was the first automobile company in India to recognize the opportunity to develop small cars, due to which, it is still one of the market leaders in that segment.
2.It Helps the Firm to identify Threats and Early Warning Signals
Threats refer to the negative trends, which will hinder the performance of the enterprise. The businessmen, who are able to scan and understand the business environment on time get a warning signal to deal with such negative changes. e.g. due to entry of many automobile companies in India, Maruti Udyog had started paying attention towards making strategies to survive in the competition.
3.It Helps in Tapping Useful Resources
Environment is a source of various resources for business like finance, machinery, raw materials, etc. Contrary to this, business enterprise supplies goods and services to the society in the form of taxes, products, return on investment, etc.. A good understanding of environment helps that firm to convert such resources into output required by the environment and society.
4.It helps in Coping With Rapid Changes
Business environment is fast changing due to turbulent market conditions, more demanding customers, changing technology and increasing global competition. In order to cope up with such changes and derive benefit from them, managers must examine their environment and develop suitable action.
5.It Assists in Planning and Helps in Policy Formulation
Since, business environment is a source of identifying both opportunities and threats, its proper analysis and understanding provide the base for planning and guides in framing policies. It helps an enterprise to decide the future course of action and provides guidelines for decision-making.

(i) Encouraging the use of alternate resources.
(ii) Economically usage of commodities
(iii) Proper utilisation of scarce resources
(iv) To be conscious to live within limited budget of available commodities

i) Responsibility to use resources
ii) Care for his customers
iii) Adaptability
iv) Commitment to serve the stakeholders in a better manner.