(i) Following are the actions that should be taken:
(a) Force them to withdraw the hazardous goods.
(b) Force them to discontinue such unfair practices.
(c) Ask for compensation.
(d) Carrying out comparative testing of food items and publish the result in the print media.
(e) Educating other people in order to save them by organising seminars, workshops, etc.
(f) File a complaint in appropriate consumer courts.
(ii) Values which are affected are:
(a) Social responsibility-Goods which can affect the health should not be provided.
(b) Honesty-Cheating the consumers by providing substandard food items.

A complaint may be filed by the complainant or his authorised agent in person or by the post.There is no fee filing a complaint.
A complaint should be in writing and it should contain the following information:
(i) The name,description and address of the complainant.
(ii) The name,description and address of the opposite party or parties,as far as they can be ascertained.
(iii)The facts relating to complaint and when and where it arose.
(iv) Documents if any,in support of the allegations contained in the complaint.
(v) Details of the relief which a complainant is seeking

Complaint means any allegation in writing in regard to one or more of the following:
(i) Complainant has suffered loss or damage as a result of any unfair trade practice or restrictive trade practice adopted by any trader.
(ii) Goods bought by him suffer from one or more defects.
(iii) Services hired or availed of suffer from any deficiency in that respect.
(iv) Trader has charged a price in excess of the price fixed by law or displayed on the goods or package.
(v) Goods are hazardous to life and property.

The reliefs available to a consumer under Consumer Protection Act,1986.
(i) To remove the defect in goods or deficiency in services.
(ii) To replace the defective good with a new one,free from any defect.
(iii) To refund the price paid for the product or the charges paid for the service.
(iv) To discontinue the unfair trade practice and not to repeat it in future.
(v) Not to offer hazardous goods for sale.

1.Self-regulation by Business
Business firms realise that it is in their long-term interest to serve the customers well.Socially responsible firms follow ethical standards and practices in dealing with their customers.Many firms have set-up their customer service and grievance cells to redress the problems and grievances of their consumers.
2. Business Associations
The associations of trade, commerce and business like Federation of Indian Chambers of Commerce of India (FICCI) and Confederation of Indian Industries(CII) have laid down certain code of conduct, which lay down for their members the guidelines in their dealings with the customers
3.Consumer Awareness
A consumer, who is well informed about his rights and the reliefs available to him, would be in a position to raise his voice against unfair trade practices or unscrupulous exploitation.This would enable him to safeguard his interests.
4.Consumer Organisations
They play an important role in educating consumers about their rights and providing protection to them.They can also force business firms to avoid malpractices and exploitation of consumers.

It is the right to file suit, which is given member of the public by the courts through judicial activism.It can be filed in High Court or directly in the Supreme Court.It is not necessary that the petitioner has suffered some injury of his own or has had personal grievance to litigate.
Public interest litigation is right given to the society conscious member or a public spirited NGO to expouse a public injury.Such injury may arise from breach of public duty or due to a violation of some provision of the constitution.
It is this device, by which public participation in judicial review of administrative action is assured.It is the effort of making judicial process little more democratic.

Self-help is the ideal way to overcome problems.If every consumer becomes aware of his/her rights and the remedies available against exploitation and unscrupulous activities then businessman will not be able to exploit consumers.
Therefore,consumers should be made aware and educated about their rights.They should know how to protect themselves malpractices in the market.

Consumer protection refers to the steps taken to protect and promote the rights of consumers.Since long, consumers have been exploited in various ways,e.g. adulteration,misleading advertising, short weighing, etc.In recent years, there has been increasing awareness among consumers about their rights.

The main objective of the Consumer Protection Act, 1986 is to protect the interests of consumers in India. It aims to provide a speedy and simple redressal to consumers' grievances.

It provides effective safeguards to consumers against various types of exploitations and unfair trade practices. The Act has created special consumer courts for enforcement of the rights of consumers. It provides a convenient and inexpensive procedure for redressal of grievances of consumers. 

Redressal Agencies
For the redressal of consumer grievances, the Consumer Protection Act,1986 provides for setting up of a three-tier machinery at the district, state and the national levels.These agencies are:
1.District Forum or District Consumer Dispute Redressal Forum
(i) The state Governments are required to establish District Forums in each district.
(ii) Each District Forum consists of a chairman and two members appointed by the State Government, one of whom should be a woman
(iii) A District Forum can receive consumer complaints,where the value of goods or services and the compensation claimed is not more than Rs 20 lakh.
(iv) The complaint can be filed by a consumer to whom goods are sold or services rendered or any recognised consumer association.
(v) On receiving the complaint, the District Forum shall refer the complaint to the opposite party concerned and send the sample of goods for testing in a  laboratory.The opposite party is the seller,manufacture or any organisation aginst whom the complaint has been filed.
(vi) The District Forum, after being satisfied that the goods are defective or there is some unfair trade practice, replace can issue an order to the opposite party directing him to either resolve the ireplace the goods, or return the price paid, or pay compensation to the consumer for loss or injury,etc.
2.State Commission or state  Consumers Disputes Redressal Commission.
(i) State Commission is set-up by the Stae Government and its jurisdiction is restricted to the boundaries of the state concerned.
(ii) The state Commission shall consist of a President, who is or has been a judge of a High Court and two other members, one of whom is a woman.All the three shall be appointed by the State Government.
(iii) Only those complaints can be filed, where the value of goods or services and compensation claimed is more than rs 20 lakh but or more than rs 100 lakh.The appeals against the orders of any District Forum can also be filed before the state commission, days  of days of passing of the order.
(iv) The State Commission, after being satisfied that the goods were defective,can issue an order directing the opposite party to either remove the defect or replace the goods or return the price paid or pay compensation to the consumer for loss or injury, etc.
3. National Commission or National Consumer Disputes Redressal Commission
(i) The national Commission is set-up by the Central Government.
(ii) It shall consist of a President, who is or has been a judge of the Supreme Court and four other members appointed by the Central Government, one of whom shall be a woman.
(iii) All complaints pertaining to those goods or services and compensation whose value is more than rs 100 lakh can be filed.Appeals against the order of any State Commission can also be filed before the National Commission, within 30 days of passing of the order.
(v)The National Commission has the power to issue orders for recall of defective or unsafe products for replacement or removal of deficiency in service, It can make the manufacture comply with safety provision and pay compensation for loss or injury caused.
(v) An order passed by the National Commission is appealable before the Supreme Court.

Redressal Agencies
For the redressal of consumer grievances, the Consumer Protection Act,1986 provides for setting up of a three-tier machinery at the district, state and the national levels.These agencies are:
1.District Forum or District Consumer Dispute Redressal Forum
(i) The state Governments are required to establish District Forums in each district.
(ii ) Each District Forum consists of a chairman and two members appointed by the State Government, one of whom should be a woman
(iii) A District Forum can receive consumer complaints,where the value of goods or services and the compensation claimed is not more than Rs 20 lakh.
(iv) The complaint can be filed by a consumer to whom goods are sold or services rendered or any recognised consumer association.
(v) On receiving the complaint, the District Forum shall refer the complaint to the opposite party concerned and send the sample of goods for testing in a  laboratory.The opposite party is the seller,manufacture or any organisation aginst whom the complaint has been filed.
(vi) The District Forum, after being satisfied that the goods are defective or there is some unfair trade practice, replace can issue an order to the opposite party directing him to either resolve the ireplace the goods, or return the price paid, or pay compensation to the consumer for loss or injury,etc.
2.State Commission or state  Consumers Disputes Redressal Commission.
(i) State Commission is set-up by the Stae Government and its jurisdiction is restricted to the boundaries of the state concerned.
(ii) The state Commission shall consist of a President, who is or has been a judge of a High Court and two other members, one of whom is a woman.All the three shall be appointed by the State Government.
(iii) Only those complaints can be filed, where the value of goods or services and compensation claimed is more than rs 20 lakh but or more than rs 100 lakh.The appeals against the orders of any District Forum can also be filed before the state commission, days  of days of passing of the order.
(iv) The State Commission, after being satisfied that the goods were defective,can issue an order directing the opposite party to either remove the defect or replace the goods or return the price paid or pay compensation to the consumer for loss or injury, etc.
3. National Commission or National Consumer Disputes Redressal Commission
(i) The national Commission is set-up by the Central Government.
(ii) It shall consist of a President, who is or has been a judge of the Supreme Court and four other members appointed by the Central Government, one of whom shall be a woman.
(iii) All complaints pertaining to those goods or services and compensation whose value is more than rs 100 lakh can be filed.Appeals against the order of any State Commission can also be filed before the National Commission, within 30 days of passing of the order.
(v) The National Commission has the power to issue orders for recall of defective or unsafe products for replacement or removal of deficiency in service, It can make the manufacture comply with safety provision and pay compensation for loss or injury caused.
(v) An order passed by the National Commission is appealable before the Supreme Court.

From business point of view, consumer protection is important because of the following reasons:
(a) Long-term interest of business. Without getting goods of the right quality, quantity and price, how can a customer be satisfied. And without satisfying customers, no business can survive for long. The customer is the foundation of any business and keeps it in existence.
(b) Business uses society's resources. Business organisations use the resources which belong to the society, thus, they have a responsibility to provide such goods and services which are in public interest. Businessman are merely trustees of resources. They must use these resources for the sake of consumers.
(c) Social responsibilities. A business organisation has many social responsibilities towards various interest groups and customer is one of the important group. So, it is the prime responsibility of a business to provide goods and services at a fair and reasonable price along with good quality. The interest of customers should be well taken care of by the business as it does with, shareholders or shakeholder.
(d) Moral justification. It is the moral duty of any business to take care of consumer's interest. It should avoid all forms of exploitation of consumers like defective and unsafe products, adulteration, false and misleading information, black marketing etc.
(e) Government intervention. Business organisations should not involved in any unfair trade practices and interests of consumers should be taken care of, then there is no need of intervention by the government because Government intervention spoils the image of the business organisation.