Telemarketing is divided into two parts :
(i) Telephonic Marketing:
(1) Potential customers are contacted through telephone or mobile to provide information about the products.
(2) Willing customers visit the office and place the orders. This method is useful for loan, financing, insurance services, credit card, etc. No middlemen in this marketing and cost reduced accordingly.
(ii) Television Marketing:
(1) In this method, customers are attracted by providing full information of product or service through TV demonstrations.
(2) Customers are given either phone number or name of the website to place the order.

(i) Limited Variety :
Multiple shop deal only in limited range of products
(ii) Absence of Services :
Customers do not get credit facilities, home delivery and other facilities in multiple shops.
(iii) Lack of Personal Touch :
The owner has no direct personal contact with the customer. The paid staffs do not take much interest in each and every customer.
(iv) Inflexibility:
All the branches centrally controlled and uniform policies are adopted for all the shops

(i) The chamber of commerce and Industry is an Association of business and Industrial houses like merchants, financiers, manufacturers, etc. in a locality, region, or state.
(ii) The main objectives of these associations is to promote and protect the interest and goals of Indian Commerce and Industry
(iii) These associations are non-profit making organisations and its member are institutional members.
Functions:
(i) They act as national guardians of trade, Commerce and Industry.
(ii) They act as a catalyst in strengthening the internal trade of the country.
(iii) Interact with Government with regard to formulation and implementation of related policies.

(i) Location:
These shops are located in fairly populous localities where sufficient number of customers can be approached.
(ii) Nature of Product:
These shops deal in a particular product line and specialise in the same product i.e. standardised and branded consumer products.
(iii) Centralised Management:
The manufacturing or procurement of goods for all the retail units is centralised at the head office, from where the goods are dispatched to each of these shops.
(iv) Fixed Price:
The prices of goods are fixed and all sales are made on Cash basis only.
(v) Role of Sales Personnel:
The sales persons play an active role in helping the consumers to complete their shopping i.e. in the selection and choice of their goods as per the tastes

(i) Economics of Large Scale:
Multiple shops are owned and operated by the manufacturers or intermediates. Centralised and bulk buying results in lower costs.
(ii) Elimination of middle men:
Goods are sold in multiple shops at relatively low prices. By selling directly to the consumers, it is able to eliminate unnecessary middlemen.
(iii) No Bad Debts:
All the sales are made in these shops on cash basis only. So, no bad debts will arise.
(iv) Convenience in Shopping:
These shops are located in all important areas. Therefore, customers are not required to travel long distance for long time for making purchases.
(v) Public Confidence:
Multiple shops enjoy public confidence due to fixed prices, standard quality, uniform appearance, and selection of goods with the help of salesmen.