Potential Customers are contacted through telephone or mobile to provide information about the products. Willing customers visit the office and place the orders. This method is useful for loan, financing, insurance services, credit card, etc. No middlemen in this marketing and cost reduced accordingly.

Mail order houses are the retail outlets that sell their merchandise through mail. There is generally no direct personal contact between the buyers and the sellers in this type of trading. The customers may be asked to make full payment in advance or at the time of receiving the goods In this arrangement, there is no risk of bad debt. Perishable goods like milk are not suitable for sale by mail order. Suitable goods are books, watches, etc.
Procedure for Mail order houses:
1. Advertisements provide information about the products to consumers
2. Order receiving and processing On receiving the orders, the goods are sent to the customers through the post office by Value Payable Post (VPP).
3. Receiving Payments

Limited variety:
Multiple shops deal only in limited range of products.
Absence of services:
Customers do not get credit, home delivery and other facilities.
Lack of personal touch:
The owner loses direct personal contact with the customers. The paid staffs do not take personal interest in each and every customer.

(i) The manufacturers or the intermediaries place the advertisement of their products on different media of Internet like e-mail, portal and browser, Sometimes they have their own websites.
(ii) For Example: Flipkart, Amazon, Snapdeal, etc. The customers compare the products of competitors by observing such advertisements and select the product through internet and make the payment through online or cash on delivery.
(iii) Because of absence of middlemen, showroom expenses, etc. products are available at cheaper price.