Union Bank Of India Specialist Officers - Marketing officer 2021 Exam Syllabus

IBPS Specialist Officer Syllabus for Reasoning

1.  Logic
2.  Classification
3.  Cubes and Dice
4.  Data Sufficiency
5.  Syllogism
6.  Clocks & Calendars
7.  Arithmetical Reasoning
8.  Mathematical Operations
9.  Input-Output
10.  Coding-Decoding
11.  Analogy
12.  Blood Relation
13.  Puzzle Test
14.  Direction Sense
15.  Logical Venn Diagrams
16.  Alphabet & Alpha Numeric Sequence Test
17.  Eligibility Test
18.  Arrangements-Linear & Circular
19.  Series test
20.  Odd figures
21.  Miscellaneous test.

IBPS Specialist Officer Syllabus for English

1.  Verb
2.  Tenses
3.  Adverb
4.  Articles
5.  Grammar
6.  Homonyms
7.  Synonyms
8.  Antonyms
9.  Vocabulary
10.  Conclusion
11.  Error Correction
12.  Fill in the Blanks
13.  Sentence Completion
14.  Word Formation
15.  Theme Detection
16.  Passage Completion
17.  Rearrangement of Passage
18.  Spelling
19.  Sentence Framing
20.  Active-Passive Voice
21.  Indirect-Direct Speech
22.  Phrases and Idioms.

IBPS Specialist Officer Syllabus for Quantitative Aptitude

1.  Roots
2.  Clocks
3.  Averages
4.  Pie Charts
5.  Bar Graphs
6.  Logarithms
7.  Probability
8.  Line Graphs
9.  HCL & LCM
10.  Percentages
11.  Mensuration
12.  Simplification
13.  Profit & Loss
14.  Time & Work
15.  Number System
16.  Boats & Streams
17.  Pipes & Cisterns
18.  Problems on Ages
19.  Time & Distance
20.  Problems on trains
21.  Stocks & Shares
22.  Tabulation
23.  Decimal & Fractions
24.  Ratio & Proportions
25.  Mixtures & Allegations
26.  Volume & Surface Area
27.  Permutation & Combination
28.  Simple & Compound Interest
29.  Heights & Distance Relationships

IBPS Specialist Officer Professional Knowledge Syllabus

1.  Marketing Overview
2.  Concept, Nature, Scope and Importance of Marketing
3.  Meaning, Functions and Importance of Marketing Management
4.  Marketing Process and Marketing Planning
5.  Consumer/ Buyer Behavior
6.  Market Segmentation: Importance of Market Segmentation
7.  Marketing Research
8.  Product Planning and Development
9.  Sales Promotion and its Objectives
10.  Branding, Packaging and Labeling
11.  Pricing Decisions: Pricing, Pricing Decision Strategies
12.  Wholesale Trade
13.  Retail Trade
14.  Personal Selling
15.  Services Marketing
16.  Bank Marketing
17.  Insurance Marketing
18.  Consumer Protection in India: List of Consumer Rights, Consumer Protection Act
19.  Marketing Organization
20.  Marketing Program
21.  Marketing Decision Making
22.  Sales Forecasting
23.  Product
24.  Distribution: Definition, Channels of Distribution
25.  Advertisement
26.  Sales Management
27.  Marketing Environment
28.  Rural Marketing
29.  International Marketing
30.  Social Responsibility and Business Ethics.