Channels of Distribution Model Question Paper

11th Standard

    Reg.No. :
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Commerce

Time : 01:30:00 Hrs
Total Marks : 40
    6 x 1 = 6
  1. Trade middlemen who acts as a link wholesaler and customer refers to a

    (a)

    Producer

    (b)

    Broker

    (c)

    retailer

    (d)

    customer

  2. Merchant middlemen can be classified into __________ categories

    (a)

    three

    (b)

    two

    (c)

    Five

    (d)

    Four

  3. Wholesaler deals in ______ quantity of goods.

    (a)

    Small

    (b)

    Large

    (c)

    Medium

    (d)

    Limlited

  4. A ________ is a mercantile agent to whom goods are entrusted for sale by a principal and take possession of the goods, but does not obtain ownership.

    (a)

    Broker

    (b)

    Factor

    (c)

    warehouse keeper

    (d)

    Commission agent

  5. An agent is appointed by the------------

    (a)

    Wholesaler

    (b)

    Retailer

    (c)

    Customer

    (d)

    Principal

  6. Commission agents playa vital role in______ marketing.

    (a)

    Agricultural

    (b)

    Industrial

    (c)

    Financial

    (d)

    Telemarketing

  7. 5 x 2 = 10
  8. Who is a middleman?

  9. Define Wholesaler.

  10. Who is a Broker?

  11. Who are the Mercantile Agents ?

  12. Name the different types of Channel of distribution

  13. 3 x 3 = 9
  14. Who is a factor?

  15. Explain the types of Mercantile Agents

  16. Explain any three characteristics of wholesalers?

  17. 3 x 5 = 15
  18. What are the characteristics of Retailer?

  19. What are the functions of Retailers?

  20. What are the factors affecting a channel of distribution?

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