Marketing and Marketing Mix Book Back Questions

12th Standard EM

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Commerce

Time : 00:45:00 Hrs
Total Marks : 30
    5 x 1 = 5
  1. The initial stage of Marketing system is,______

    (a)

    Monopoly system

    (b)

    Exchange to Money

    (c)

    Barter system

    (d)

    Self producing

  2. Who is supreme in the Market?

    (a)

    Customer

    (b)

    Seller

    (c)

    Wholesaler

    (d)

    Retailer

  3. In the following variables which one is not the variable of marketing mix?

    (a)

    Place Variable

    (b)

    Product Variable

    (c)

    Program Variable

    (d)

    Price Variable

  4. Marketing mix means a marketing program that is offered by a firm to its target ________ to earn profits through satisfaction of their wants

    (a)

    Wholesaler

    (b)

    Retailer

    (c)

    Consumer

    (d)

    Seller

  5. Which one is the example of Intangible product?

    (a)

    Education

    (b)

    Mobiles

    (c)

    Garments

    (d)

    Vehicles

  6. 2 x 2 = 4
  7. Define Marketing Mix

  8. Define Product

  9. 2 x 3 = 6
  10. What are the objectives of marketing?

  11. What do you mean by marketing mix? Describe any two elements

  12. 3 x 5 = 15
  13. Discuss about the Evolution of marketing.

  14. Narrate the Elements of Marketing mix.

  15. State to advantages of warehousing.

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