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Marketing and Marketing Mix 1 Mark Creative Question Paper With Answer Key

12th Standard

    Reg.No. :
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Commerce

Time : 00:15:00 Hrs
Total Marks : 15

    Multiple Choice Question

    15 x 1 = 15
  1. Which one of the following is not element of marketing mix?

    (a)

    Promotion

    (b)

    Place

    (c)

    Product

    (d)

    None of these

  2. Warehousing removes the hindrances of

    (a)

    Time

    (b)

    Place

    (c)

    Finance

    (d)

    Form

  3. ________is a connecting link between the consumer and the producer

    (a)

    Marketing

    (b)

    Business

    (c)

    Commerce

    (d)

    Industry

  4. ______described seven functions of marketing.

    (a)

    Adam smith

    (b)

    WJ stanton

    (c)

    G.B. Giles

    (d)

    Converse

  5. Functions of marketing are classified into________types.

    (a)

    two

    (b)

    three

    (c)

    four

    (d)

    five

  6. _________refers to transfer of goods arid services for money's worth.

    (a)

    Commerce

    (b)

    Industry

    (c)

    Exchange

    (d)

    Production

  7. ________means carrying of goods, materials and men from one place to another

    (a)

    Transportation

    (b)

    storage

    (c)

    Warehousing

    (d)

    Insurance

  8. ______create time utility by storing the goods throughout the year.

    (a)

    Insurance

    (b)

    Warehousing

    (c)

    Transportation

    (d)

    Commerce

  9. Development of a new product brings________utility

    (a)

    form

    (b)

    place

    (c)

    time

    (d)

    possession

  10. _________means establishment of certain standards based on intrinsic qualities of a commodity.

    (a)

    Market information

    (b)

    Grading

    (c)

    Branding

    (d)

    Standardization

  11. ______means classification of standardized products into certain well defined classes.

    (a)

    Grading

    (b)

    Branding

    (c)

    Packing

    (d)

    Pricing

  12. _______means giving a name or symbol to a product in order to differentiate it from competitive products

    (a)

    Market information

    (b)

    Standardization

    (c)

    Branding

    (d)

    Pricing

  13. ________means wrapping and crating of goods before distribution.

    (a)

    Branding

    (b)

    Packing

    (c)

    Grading

    (d)

    Pricing

  14. _______is perhaps the most important decision taken by a businessman

    (a)

    Pricing

    (b)

    Packing

    (c)

    Branding

    (d)

    Grading

  15. ________is the main element of marketing.

    (a)

    Price

    (b)

    Product

    (c)

    Place

    (d)

    Promotion

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