Recent Trends in Marketing Model Question Paper

12th Standard EM

    Reg.No. :
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Commerce

Time : 01:30:00 Hrs
Total Marks : 40
    5 x 1 = 5
  1. Selling goods/ services through internet is

    (a)

    Green marketing

    (b)

    E- business

    (c)

    Social marketing

    (d)

    Meta marketing

  2. A company's products and prices is visually represented by

    (a)

    Shopping cart

    (b)

    Web portal

    (c)

    Electronic catalogue

    (d)

    Revenue model

  3. Pure play retailers are called

    (a)

    Market creators

    (b)

    Transaction brokers

    (c)

    Merchants

    (d)

    Agents

  4. The boundaries of nations are disappearing for exploiting the opportunities of

    (a)

    business

    (b)

    industry

    (c)

    commerce

    (d)

    accounts

  5. All the business transaction carried out through internet and other online tools is called

    (a)

    E-Tailing

    (b)

    E-Marketing

    (c)

    E-Business

    (d)

    E-Commerce

  6. 2 x 2 = 4
  7. Assertion (A) : A niche market does not mean a small market, but it involves specific target audience with a specialised offering.
    Reason (R) : It helps to eradicate social evils that affect the society and quality of life.
    Select the correct answer.
    (a) Both (A) and (R) are true and (R) is the correct explanation of (A).
    (b) Both (A) and (R) are true and (R) is not the correct explanation of (A).
    (c) (A) is true, but (R) is false.
    (d) (A) is false, but (R) is true

  8. Assertion (A) : Referral marketing is the method of promoting products or services to new customers through referrals.
    Reason (R) : The content marketing institute calls it non-interruption marketing.
    (a) Both (A) and (R) are true and (R) is the correct explanation of (A).
    (b) Both (A) and (R) are true and (R) is not the correct explanation of (A).
    (c) (A) is true, but (R) is false.
    (d) (A) is false, but (R) is true.

  9. 2 x 2 = 4
  10. (a) Referral marketing - Word-of-mouth marketing
    (b) Content marketing - Non-interruption marketing
    (c) Multilevel marketing - Downline
    (d) Guerrilla marketing - Environmentally marketing

  11. (a) Guerrilla marketing -Advertisement strategy
    (b) Ambush marketing- New technique
    (c) Viral marketing-Sustainable marketing
    (d) Online retailing -E-tailing

  12. 4 x 2 = 8
  13. What is E-business?

  14. What is service marketing?

  15. What is E-Tailing?

  16. What is Social marketing?

  17. 3 x 3 = 9
  18. What is B2B and B2C type of E-Commerce?

  19. Discuss the objectives E-Marketing

  20. Explain detail about Niche marketing.

  21. 2 x 5 = 10
  22. Explain advantages and disadvantages of E-tailing.

  23. Compare the concept of social marketing with service marketing

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