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12th Standard English Medium Commerce Subject Marketing and Marketing Mix Creative 1 Mark Questions with Solution Part - II

12th Standard

    Reg.No. :
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Commerce

Time : 00:30:00 Hrs
Total Marks : 5
    5 x 1 = 5
  1. Marketing is a process which aims at

    (a)

    Production

    (b)

    Profit making

    (c)

    Satisfaction of customer needs

    (d)

    Selling products

  2. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is called

    (a)

    Demand

    (b)

    Price

    (c)

    Product

    (d)

    Service

  3. This company is well known for Technology innovation, Great value and act as a game changer

    (a)

    Nokia

    (b)

    HTC

    (c)

    Samsung

    (d)

    Apple

  4. The promotion "P" of marketing is also known as

    (a)

    Product differentiation

    (b)

    Distribution

    (c)

    Cost

    (d)

    Marketing communication

  5. The concept of marketing mix was developed by

    (a)

    N.H. Borden

    (b)

    Philip Kotler

    (c)

    Stanton

    (d)

    W. Anderson

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